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Sharing honest and appropriate information with the right people at the
right time is a key factor for successfully implementing new programs and
organizational changes. As change occurs, people tend to make assumptions
and formulate expectations with or without valid information. It is crucial
that those responsible for implementing change provide timely and accurate
information to help create and maintain realistic expectations.
QED helps clients develop integrated communication strategies and provides
tools and products for communicating key messages. We have a team of seasoned
consultants with organizational communications and organizational development
expertise. This combination enables us to provide you with a dedicated team
to help you successfully plan and implement organizational communications
and change.
Our Approach. At QED we take a product-oriented approach
to communications. We focus on identifying specific communication products
for an organizational change initiative. The process includes collecting
information, producing materials, and rapidly disseminating information
to key internal and external audiences. Key aspects of the QED approach
include:
- Communication Strategy Development and Planning.
Comprehensive planning is essential at the outset of an effective communication
effort. Communication plans and strategies serve as the blueprint for
communication activity. An effective plan includes key messages, target
audiences, key contacts, vehicles for delivering messages to internal
and external stakeholders, and potential factors that would lead to
changes in the plan. Delivering timely communication activities and
products to targeted audiences ensures that channels with key stakeholders
remain open.
- Partnership. A key component of the QED approach
is forming a partnership with the client team to identify the most effective
means of internal communications. We recommend that communication programs
and initiatives be implemented by a small core team of clients and QED
staff. This core team plans and disseminates key information to programs
and personnel within the organization.
- Product Development/Implementation. Our product-oriented
approach enables us to deliver comprehensive communication materials
in a timely manner. We offer a wide variety of product development services
ranging from presentation materials and brochures to web site design
and development.
Contact Us. QED Consulting welcomes the opportunity to
discuss your human resource issues and planning needs. For a free initial
consultation, please contact our principals, Doug Rachford at (703) 525-5333
ext. 1113 (drachford@qedllc.com)
or Earl Pence at (703) 525-5333 ext. 1112 (epence@qedllc.com).
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